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About Us
Our passion and mission are to help support service trade businesses beat the odds against low profitability and failure.
On average 25% of small businesses fail within the first year, reaching over 50% after five years. The trades trend higher.
A significant factor in failure is a lack of cash and the ability to secure capital to survive. Another huge factor in the first few years is inadequate market demand caused by not having the dollars for marketing. Not having the money to effectively reach and engage your target market is a business killer.
“Cash is king, but profits and long-term profitability deliver the dollars for small businesses to survive and thrive.”, Ron Ferrara
Why We Do It?
We have walked in the shoes of a contractor.
Small business make up the bulk of businesses in the U.S., and they are run by a variety of types of people, and these businesses come in all shapes and sizes, from the number of employees to the revenue each business brings in.
Even though no two businesses are identical, they do have shared challenges, and our goal is to help with what we think are the most impactful, making their business revenue smart and getting their pricing right.
Small business make up the bulk of businesses in the U.S., and they are run by a variety of types of people, and these businesses come in all shapes and sizes, from the number of employees to the revenue each business brings in.
Even though no two businesses are identical, they do have shared challenges, and our goal is to help with what we think are the most impactful, making their business revenue smart and getting their pricing right.
